- Posted by Alicia Monsalve 01 Apr
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Culture is the new universal language in America
A recent Forbes article by Glenn Llopis states that “Culture is quickly becoming the new universal language in America. Cultural intelligence must replace the misguided notion that simply translating English copy into someone’s native language is all you need to do to reach them. Embracing cultural sensitivity has become critically important to the design of
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- Posted by Alicia Monsalve 01 Apr
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- Cultural intelligence, cultural sensitivity, demographic shift in America, Forbes Magazine article on culturally diverse Hispanic consumers, Glenn Llopis, In-cultural approach, leadership development, Multicultural campaigns, Pizza Patron, satisfying the culturally relevant needs of Hispanic consumers
Nielsen’s Report Projects a New Multicultural Majority by 2044
Nielsen’s Report Projects a New Multicultural Majority by 2044 Multicultural consumers are the fastest growing segment of the U.S. population. Already over 120 million strong and increasing by 2.3 million per year, multicultural populations are the growth engine of the future in the U.S. Hispanics, African-Americans, Asian-Americans, and all other multiculturals already make up 38%
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