- Posted by Alicia Monsalve 01 Apr
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Nielsen’s Report Projects a New Multicultural Majority by 2044
Nielsen’s Report Projects a New Multicultural Majority by 2044
Multicultural consumers are the fastest growing segment of the U.S. population. Already over 120 million strong and increasing by 2.3 million per year, multicultural populations are the growth engine of the future in the U.S. Hispanics, African-Americans, Asian-Americans, and all other multiculturals already make up 38% of the U.S. population, with Census projections showing that multicultural populations will become a numeric majority by 2044.
As Multicultural consumers are transforming the U.S. mainstream it is important to get to know them and understand the cultural essence that drives their consumer behavior. Those brands and businesses that can connect with these growing populations will be able to grasp opportunities and conquer those big challenges that lay ahead in the next future. Read complete report at Nielsen’s page.
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