- Posted by Alicia Monsalve 12 Jun
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Language and culture influence Hispanic consumers online behavior
Eliana Murillo, Head of Multicultural Marketing at Google, has posted an article on the Think with Google‘s forum that shows the conclusions derived from a new research conducted by Google in July, 2015. The study analyzed online behavior and preferences of Hispanics, which they call “Super Consumers” based on census data estimates that projects U.S.
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- Posted by Alicia Monsalve 11 Jun
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- Eliana Murillo, Google, Hispanic Consumer Online Behavior, Hispanic Friendly Content Strategy, Super Consumers, U.S. digital Hispanic consumers
Get More out of your Content with Spanish Versions
A recent post by Captura Group’s CEO Lee Vann published by Media Post, highlights the advantages of rethinking your strategy to reach different audiences with the same content, making sure not only to translate it but to adapt it properly. Here’s is a extract from the article: If you have any experience marketing to U.S.
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- Posted by Alicia Monsalve 05 Jun
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- bi-cultural marketing, bicultural team, Captura Group's CEO Lee Vann, efficiently leverage back translations, Hispanic content marketing, Hispanics, influencer amplification, Reaching Multicultural Audiences
Why you need a business plan
On a recent post from Wells Fargo video “Talking business” series, business expert Coco Soodek discusses the role a business plan can play in the success of a business. She explains how to make a business plan that really works for a particular business. Most importantly, she encourages businesses to revise their business plans in
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- Posted by Alicia Monsalve 05 Jun
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Do not let your post live forever
Tech mogul Mark Cuban reflects about privacy, social media and the risks that living in social media era bring to us on a recent INC.com magazine video. You will probably never post a commentary, send a twitter message or like a photo the same way you used to do it after you watch this video.
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