- Posted by Alicia Monsalve 18 May
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Video content consumption on the rise
Skeptics beware! Video content keeps growing its prevalence as consumers get more and more adapted to digital media consumption. The ninth edition of Deloitte’s Digital Democracy Survey, conducted in November 2014, shows consumers’ increasing appetite for content. They are devouring video “anywhere, anytime and on any device.”
Even though flat panel television and smartphone penetration continue to grow among U.S. consumers, product and device ownership tends to be driven by generational trends, with Millennials often leading adoption of newer and more mobile technologies.
Survey analysis pointed out that consumers tend to pay more attention to digital (online) ads compared to traditional TV advertising. Results show that four out of five Millennials are more distracted during TV ads than digital.
The Digital Democracy Survey also states that the reasons behind why people stream are clear. “Consumers appreciate their streaming services for the ease with which they can watch commercial-free content anytime, anywhere, and on any device. Xers have a particular interest in the mobility of their content, with three-quarters saying they stream because it allows them to watch content where they want.”
Please take a look at the Deloitte’s Digital Democracy Survey report in their official site.
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