- Posted by Alicia Monsalve 17 Jun
- 0 Comments
Twitter Makes Auto-Play Official
Media Post’s writer Gavin O’Malley has written an article announcing that Twitter has just made Auto-Play feature part of the feed. These changes in Twitter viewability are making video more relevant than ever.
Here there are some of the facts about this new feature that affects the way users interact with the platform:
- Native videos, Vines and GIFs will play automatically when users encounter them in their timelines.
- Tapping a video will turn on sound and expand its size.
- If users manipulate their mobile devices to view videos in landscape mode, the sound will automatically turn on and the video will expand to full screen mode.
- If users don’t like the auto-play function, they can revert to the previous click-to-play experience.
For advertisers:
- Twitter will only consider a view to be “chargeable” when a video is 100% in-view on users’ devices and has been watched for at least 3 seconds.
- Twitter will work with third-party verification vendors to offer advertisers more accountability.
For users
Read the original article here.
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