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  • Posted by Alicia Monsalve 12 Jun
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Language and culture influence Hispanic consumers online behavior

Eliana Murillo, Head of Multicultural Marketing at Google, has posted an article on the Think with Google‘s forum that shows the conclusions derived from a new research conducted by Google in July, 2015. The study analyzed online behavior and preferences of Hispanics, which they call “Super Consumers” based on census data estimates that projects U.S.
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