- Posted by Alicia Monsalve 02 Apr
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Hispanics: Last line of defense for legacy brands
Hispanics: Last line of defense for legacy brands?
In a recent article posted on Engaged:Hispanic at Media Post, writer José Villa points out that “If you look closely at the brands and industries that are spending the most and increasing their investment against the Hispanic market, they have something in common: Many of them are facing significant challenges”.
But investing on Hispanic consumers is not enough to shelter brands from failure, they have to pay attention to the shifting consumer preferences of U.S. Hispanics under 35 (more than 50% of this population). The writer comes to the conclusion that “brands need to do more than advertise to Hispanics. They must adapt their products to the changing preferences and attitudes of younger Hispanics.”
Read the complete article at Engage:Hispanics.
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