Co-founder and CEO of Vidcaster, Kieran Farr wrote this great article regarding the importance of Video Production in training and learning. Vidcaster is a video platform that enables you to manage, enrich, distribute and analyze your videos. Vidcaster allows your to host videos and many ways to interact with customers via video including tools for Lead Generation, In-Video Calls-to-Action, Video Embeds & Playlists, Video Galleries, Secure Video Hosting, Video Subscription Sites amongst other uses.

In this article, Farr shares a few tips to start producing and learning along the way. Here’s an extract of the article (Link to original article is at the end).

“New technologies have proven to enhance the learning experience and must be part of the strategy we use to design and deliver effective training. Trainers of all generations admit this reality, but tend to just not know how to take action. Therefore, new technology sees a very slow adoption rate in the training industry.
To sum up my experience in one sentence: My CEO wants me to use video training, but I don’t know where to start! I went back to San Francisco and realized I needed to write a quick guide to video training for anyone.
I went back to San Francisco and realized I needed to write a quick guide to video training for anyone. Here is the first part:

“It may look prettier with more time, but the goal is to train effectively, not beautifully.”
–@kfarr

Identify Who
…you are looking to train. What does this particular person look like? How old are they? What is their daily schedule? You have to understand who you are training before you can even attempt to train them. Why? If the people you are trying to train don’t know how to use a computer, you just spent $100,000 developing a training program through a medium that your trainee cannot understand.

Identify What
…you are looking to achieve. Is your goal to certify that each person has take your training and passed? Or are you looking to tie a revenue boost to your training. For example, you have 2 retail stores. Store 1 goes through your new training and store 2 does not. Does store 1 start to produce more sales than normal compared to store 2? At the end of the day, you must build your training around what result you are trying to achieve.

Identify How
…you will train these people. Will it be all video? Some video and some text? Will you certify based on completion or quiz scores? Do your trainees need to be in the office or can they train anywhere they have computer and internet access? Understanding how you want to train and assess your audience is crucial to getting started because it will shape how you produce and distribute your training.

Identify When
…you need the training program up and running. If you have 60 days to get a training program off the ground, your content and distribution methods will change. You will need an out-of-the box distribution platform and a scalable video production strategy in order to launch. If you have more time, you can spend a bit more time testing and customizing your experience, but the content and distribution method will largely be the same. The physical time it takes to create an effective training course is not going to change based on a deadline. It may look prettier with more time, but the goal is to train effectively, not beautifully.

Take Action
…on the answers to these questions. Training is a product and your goal is to get a minimal viable training product out in the wild so you can start measuring its success to then improve the training.
Our best advice to take action on your video training is to create a quick tutorial video on anything related to your project. You’ll be surprised how many ideas will pop in your head when you create the first video.

Read original article by clicking at this link.